As we enter the 5th month of the global COVID-19 pandemic, Kranzberg Arts Foundation is continuing to survey our guests to understand how the pandemic is impacting engagement with the arts. Our audience is a useful composite of the larger St. Louis arts ecosystem, and we’re sharing the results to help better inform other arts organizations as they build their plans to reopen. We’ll continue to survey and share the results on a routine basis on our blog. This survey was conducted June 15-18 and received 819 responses. If you’d like to stay up to date on future surveys and to learn more about what we do, sign up for our email list here.
Some takeaways:
- 74% of guests anticipate returning to in-person arts events within the next three months or later, compared to 26% who plan to return within the next month.
- We split out our question on the largest size audience guests would feel comfortable in from our May survey to have an indoor and outdoor question. What’s interesting is that the number for indoor track closely to last month’s numbers. With 50% of guests preferring to limit audience size between 0-25 compared to 47.5% last month. Moving to outdoor venues increased most guests’ max audience size.
- Similarly, 83% of respondents said they’d are more likely to attend an outdoor performance. In response, we’ve created the Backyard Jazz BBQ at The Dark Room at The Grandel. We’ll continue to evaluate and develop opportunities for outside arts events as we’re able.
- While masks have become a polarizing issue for some, 72% of our respondents said they’d feel more comfortable returning to our venues if everyone was required to wear a mask. 86% of our guests say they always wear a mask while in public with an additional 11.3% saying they wear one if required.
