When the devastating tornado hit the City of St. Louis on May 16, KAF and its staff were immediately called to action to help however possible. With MATI passes already on sale, one of the quickest and easiest ways to do that was to donate a portion of proceeds directly to the community through one of its boots-on-the-ground organizations. To that end, $10 from the sale of each MATI pass sold goes to 4theVille for St. Louis tornado relief.
MATI is also raising funds for 4theVille through a special benefit t-shirt /merch collab. The shirt features imagery of a mural located at 4157 Dr. Martin Luther King Drive in The Ville neighborhood, celebrating Tina Turner’s life and legacy – specifically highlighting her time in St. Louis, graduation from Sumner High School in 1958 and early performances at Club Imperial. The mural was created by St. Louis father and son duo William Burton Jr and William Burton III. The shirt can be purchased at www.MATIstl.org.
“We’re designating MATI an official benefit festival and conference for 4theVille, to help fuel the incredible recovery work they’re doing in St. Louis’ northside,” says KAF Executive Director Chris Hansen. “Throughout festival weekend, and in the weeks leading up to it, we’ll be leveraging MATI’s voices, stages, platforms, partners, artists and overall reach as an engine for good. This festival is about St. Louis, and we’re committed to aiding in its recovery in whatever ways we can be most effective.”
MATI’s 2025 community ticket program, fueled by MATI Members and festival sponsors, will also focus on residents impacted by the tornado, with a goal to bring just a bit of hope and joy through music to those who have lost so much. In recent weeks, KAF’s community engagement team has donated over 2,400 passes for the weekend to local community organizations in affected neighborhoods including: St. Louis Black Authors of Children’s Literature, St. Louis Story Stitchers, St. Louis Housing Authority, Park Central Development, Latinx Arts Network, International Institute of St. Louis, Freedom Community Center, Deaconess Foundation, Dream Builders 4 Equity, Angels Within Foundation, Urban Harvest STL, 4theVille, St. Louis County Library, Heartland St. Louis Black Chamber of Commerce, The Backstoppers Inc., WePower, Action St. Louis, Dutchtown South Community Corporation, and Covenant Blu Grand Center Neighborhood Association.
On-site during festival weekend, attendees will be given multiple opportunities to contribute through purchase round-up options at food, beverage and vendor booths; text-to-donate prompts; charitable contesting; and more. Additionally, MATI will serve as a resource drop off location (needed items and instructions will be sent via a pre-fest email), with festival plus-up incentives for those who participate.